ARTPLAY на Яузе,
Нижняя Сыромятническая, 10,
стр. 3, офис 30
тел.: (495) 646-88-96
Advertising Research Centre Grand Prix offers commercial and public service advertising efficiency evaluation, audit of commercial and public service advertising campaigns, development of concepts and programs of PR and advertising campaigns. The Centre provides services for both domestic and international clients.
Centre Grand Prix is an official Representative of International Advertising Festivals in Russia:
- CLIO Awards (USA)
- London International Advertising Awards (UK)
- Busan International Advertising Festival Ad Stars (South Korea)
Since 2004, Centre has become an organizer of annual Russian competition of social-marketing campaigns "Brand Index". In 2006 this contest has been one of 50 best projects to have "Silver Archer", a National Prize in public relations.
In 2008 with the support of Grand Prix the first site of public service advertising in Russia was launched.
In 2008, also the first Russian methodic textbook "Evaluation of Public Service Advertising Efficiency" was published.
- Assessment, monitoring and efficiency evaluation of advertising campaigns
- Audit of commercial and public service advertising campaigns
- Pre-testing of public service and commercial advertising creative concepts and post-evaluation of its efficiency
- Market researches
- Special services: examination of foreign brands' exposure in Russian media market; New Media effectiveness assessment; international analytics (Russian and foreign markets, all languages)
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